"Google My Business" Is Your Homepage by Sally Falkow @ WISE Clearwater Center
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Remember the old Yellow Pages? Every business had a listing because that’s how people found the products and services they needed. Well, now it’s Google My Business – a free listing from Google that appears on the first page of any local search. Only three spots are featured in the organic (free) listing, so it’s vital to know all the tricks and tips to get your business into that top three-pack. To remain in the top three, you must actively manage this listing each month.

When: Saturday, February 15, 2020
4:00 PM
Where: WISE Clearwater Center
123 N. Fort Harrison Ave
Clearwater, Florida  33755
United States
Contact: (727) 316-5308

Online registration is closed.
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You will learn:

·         How to claim and verify your listing

·         How to add relevant categories

·         What content to add to the listing

·         The importance of citations – the listings your business has across other directories and websites

·         The need for a constant flow of high-quality reviews

·         How to use the Google My Business content feed



Sally has been in public relations for more than 30 years and is an Accredited in PR (APR) by the Public Relations Society of America. Sally has been an evangelist for online and digital PR for 15 years now – and the natural progression into social media for the past eight years. Social media training and coaching that helps PR people embrace this new medium has become her passion. Sally has trained over 1000 PR professionals from Fortune 100 companies, small businesses,  individual entrepreneurs, large international PR agencies and boutique shops. PR News named Sally PR Trainer of the Year in 2009 for her Social Media Bootcamp classes for PR professionals.  Since then Sally has trained more than 2500 executives on digital PR, visual content and social media. In 2014 she was named one of the Top 50 PR and Social Media influencers on Twitter by Cision and made TopRank’s list of 25 Women Who Rock Social Media for the 2nd time.

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